The AI sales coach that speaks your language

Pre-seed · April 2026

The Problem

Your best rep closes 3x more than your worst.
Nobody knows why.

74%
of sales managers coach by gut feel
12:1
avg rep-to-manager ratio (up from 10.9 in 2024)
~5%
of sales calls ever get reviewed

Existing Solutions

Existing tools miss the mark

$300M ARR
Gong
$100+/seat/mo. English-first, one-size-fits-all scoring. Enterprise only -- shuts out SMBs entirely.
$41M raised
Salesken
~$600K ARR. Real-time only, struggling product-market fit. Limited language and market coverage.
$1B valuation
Fireflies
Note-taker, not a coach. No scoring, no nudges, no performance improvement loop.
Legacy
Manual QA
Expensive, subjective, 5% coverage. Doesn't scale. Results vary by reviewer.

The Insight

Sales is local. Scoring tools aren't.

A closer in Sao Paulo, Dubai, or Mumbai doesn't sell like one in San Francisco.

Every CI tool scores the world by American rules. We don't.

The Solution

Your team's AI sales coach

Upload a call. Get scored across 7 dimensions. Receive personalized coaching nudges. Improve, call by call.

7-Dimension Scoring
Opening to closing, every dimension measured
Culturally Adaptive
Scores calibrated to local selling norms
Coaching Nudges
Strength-based, actionable improvement tips
CoachSaab / Call Analysis / Sales Call #1847
7.8
Call Quality Score
6.2
Persuasiveness Index
3
Coaching Nudges
Leverage Bridge Develop

How It Works

Three steps. Minutes, not days.

Upload
Any audio format, any language
→
AI Analyzes
Transcribe + score in one pass
→
Get Coached
Scores, nudges, archetypes

Differentiation

Same call. Different scores.

Sales culture varies by market. Scoring shouldn't be one-size-fits-all.

Generic CI Tool
  • Relationship talk = "off-topic"
  • Code-mixed speech = transcription errors
  • Indirect objection handling = "poor handling"
  • Consensus-based close = "weak close"
Score: 5.2 / 10
CoachSaab
  • Relationship talk = rapport signal
  • Code-mixed speech = native transcription
  • Indirect objection handling = cultural norm recognized
  • Consensus-based close = legitimate strategy
Score: 7.8 / 10
Applies to: LATAM, MENA, South Asia, Southeast Asia, East Africa -- any market where selling is relationship-first

B2B Opportunity

The $34B call center industry is transforming.
CoachSaab is the bridge.

Today
5% QA coverage
Expensive manual review
Subjective scoring
→
CoachSaab
100% AI analysis
Clone top performers
Culturally calibrated
→
Result
Measurable team improvement
Lower training costs
Higher close rates
Call center transformation: from manual QA to AI-powered analysis

B2C Vision

In the age of AI, the most valuable skill is
being more human.

A personal sales coach for anyone who communicates for a living.

Human connection in the age of AI
Freelancers
Win pitches
Job Seekers
Ace interviews
Founders
Investor pitches
Negotiators
Close deals

Market Opportunity

A massive, underserved market

$32.25B
2026 global conversation intelligence market
13%
CAGR through 2030
$4.8B
SMB segment -- underserved by incumbents
Asia-Pacific is the fastest growing region (8.7% CAGR) with the fewest dedicated players

Business Model

Credit-based pricing. Pay per analysis, not per seat.

Coach
1x depth
Quick scoring and core nudges. Best for high-volume teams that need fast feedback on every call.
Coach Sir
3x depth
Full 7-dimension scoring, persuasion detection, and detailed coaching nudges. The standard tier.
Coach Saab
5x depth
Deep analysis with archetype mapping, multi-model consensus, and strategic coaching plans.
95% gross margin · 1 credit = 1 minute of audio · Infrastructure cost ~$0.005/min

Defensibility

Four compounding moats

Cultural Calibration
Adapts scoring to local selling norms. Every market analyzed generates proprietary cultural models that deepen over time.
Adaptive Scoring
Dimension weights shift by deal size, industry, and call type. Low-ticket and high-ticket calls use different rubrics.
Cialdini Persuasion Detection
Detects all 7 principles of influence with timestamped examples. No competitor maps persuasion tactics at this granularity.
Credit-Based Pricing
No per-seat lock-in. Teams pay for what they analyze. Lowers barrier to entry and eliminates shelfware risk.

Roadmap

From MVP to B2C launch

v0.5
Core platform
Credit system
7-dim scoring
v0.6
Onboarding
Team setup
Guided flows
v0.7
Insights
Trend analysis
Team benchmarks
v0.8
Admin tools
Roles & perms
Billing portal
v1.0
B2C launch
Personal coach
Self-serve

Let's coach the world's next million salespeople.

Pre-seed · Raising · Use of funds: Engineering, go-to-market, cultural model R&D

[email protected]